Posts Tagged 'twitter'

New Media – Old Media

Some may balk at the expression “old media” but the implication of using the term “new” media is obvious, right? Anyhow, coming to the point of the post. I was listening to RJ Anjaan on 94.3 RadioOne in Bangalore FM and I noticed him do something very interesting, he called out to the listeners to look him up on Facebook, add him as a friend, write on his wall, tweet to him and that he will shout out their names on his show. This was interesting because he is using social networks as a “pull in”.

1. While RadioOne gets an alternate channel to pull in viewers, you would’ve noticed that the FM channels at least have stopped giving out their PO box numbers, they are still sticking to mobile and email IDs but I think soon that will be passe – Anjaan has started a trend with Facebook and twitter messages.

2. Previously, all “pull in” streams did not exist without the media itself. So if you take PO box numbers, email IDs, contact numbers – all of them are very “corporatish”, controlled, inbound and private channels. Facebook and Twitter go beyond that – they are open, mass viewable and public. Everything that the radio represents at some level!

3. The nature of Facebook and twitter (although there are corporates there for sure) encourages personal interactions with employees, there is a ‘realism” effect at play in there. So, what Anjaan is doing with his own personal profile in Facebook and Twitter is actually creating an open personal network for him in his professional role or in short, creating a brand of himself. Again, a trend?

What do you think? Is new media – old media partnership interesting?

Twitter n Me

I started using twitter a few days ago and one of the major things that has kept me on it (aside from the real-time effect) is the fact that there are certain thoughts you don’t want to expand into a complete blog article. They neatly fits into 140 characters and convey the point succinctly enough which, in turn then, lets me move on….instead of haunting me with expansion possibilities and an attempt to stuff them with words in order to grow them into full blow blog articles.

As many have felt before, I too feel a strong urge to just tweet interesting thoughts that pop up in my head (as and when they do), instead of thinking about whether it is a “blog worthy” thought and whether I should work on expanding it further or just leave it in the twitter jungle (along with all the other hashtags for my followers to figure out whether it is important enough or not). But, I’m resisting it better than I expected. I want to spend time expanding interesting ideas. Only that, now I have decided not to backlog non-expansible ideas/thoughts/comments/opinions etc. but to publish it on my twitter account. How do I decide which ones are in which category? Ah! that is a topic for another blog. So wait and watch…this space. Yeah, of course, before I forget you can follow me on twitter @sreejaiyer.

Has the mainstream media tweeted too early?

In the recent past I have seen 3 different “editorial-like” posts in the mainstream media (read – newspapers) about twitter and to think that less than 120K Indian’s are tweeting, yet. Is the mainstream media disconnected with the Indian reality and just aping the hype in the western media? To begin with all the articles assumed knowledge of this phenomena and were not educational, to say the least.

Media can definitely act as harbingers of change, but the mechanism to approach it is definitely by briniging the people on board and not just pushing it down the public’s throat, especially when most are either not aware of the phenomena, or have not bought into it, yet. The questions media needs to ask itself is that when an onslaught of new technology – ranging from online presence, blogging, social media and now twitter – comes up what kind of measures do I adopt to get the public onboard, do I have a mechanism to gauge the depth of adoption possible, will my reader identify with this, what role can we play to encourage adoption?

This is going to happen – today with twitter and tomorrow with something else – with the newer technology products, and the better the mainstream media is prepared with a strategy and plan of action, the more beneficial it is for the readers. Not to forget, this nation is still largely influenced by traditional media – TV, newspapers – what with even Google advertising in newspapers in tier II cities, it is sufficient acknowledgement of the fact.

So, what do you think – on twitter or not? why would you get on? I hope one of the reasons is not because the mainstream media is raving about it!


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