Posts Tagged 'Social Media'

Has the mainstream media tweeted too early?

In the recent past I have seen 3 different “editorial-like” posts in the mainstream media (read – newspapers) about twitter and to think that less than 120K Indian’s are tweeting, yet. Is the mainstream media disconnected with the Indian reality and just aping the hype in the western media? To begin with all the articles assumed knowledge of this phenomena and were not educational, to say the least.

Media can definitely act as harbingers of change, but the mechanism to approach it is definitely by briniging the people on board and not just pushing it down the public’s throat, especially when most are either not aware of the phenomena, or have not bought into it, yet. The questions media needs to ask itself is that when an onslaught of new technology – ranging from online presence, blogging, social media and now twitter – comes up what kind of measures do I adopt to get the public onboard, do I have a mechanism to gauge the depth of adoption possible, will my reader identify with this, what role can we play to encourage adoption?

This is going to happen – today with twitter and tomorrow with something else – with the newer technology products, and the better the mainstream media is prepared with a strategy and plan of action, the more beneficial it is for the readers. Not to forget, this nation is still largely influenced by traditional media – TV, newspapers – what with even Google advertising in newspapers in tier II cities, it is sufficient acknowledgement of the fact.

So, what do you think – on twitter or not? why would you get on? I hope one of the reasons is not because the mainstream media is raving about it!

Social Media Surveys – Not Too Social

Recently I got a survey request. It was for understanding how people use internet and specifically, social media. What struck me the most, was that the surveys we use to understand “social media” is still playing catch up with the concept of social media. You see polls being conducted on social networks, but they are like any other poll that would be conducted through any other medium. It only leverages the easy and instant access of the social media and not the interactivity or consumer content generation aspects of it.

One of the innovative ways to conduct a survey is to keep the options open in the beginning and as users fill out the survey, convert the answers into options. This serves two purposes, when defining a survey one goes through several steps and one of them is talking to/running a sample survey with a few real customers to understand if the options you are suggesting are accurate. With the above idea, it takes away a couple of steps in the process.

Another interesting idea to experiment with could be to let people suggest improvements to questions and answers, enabling the users to judge the improvements and finally, keeping the ones with the most votes/comments/readership.

What do you think, what are some interesting ways to conduct social media-usage surveys? I shall keep updating this list as I come across/think about more ideas…feel free to post yours.


Blog Stats

  • 27,630 hits

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 1,280 other followers


%d bloggers like this: