Posts Tagged 'Mobile'

Bluetooth Mobile Headsets – Quite An Earful!

Ever wondered why Bluetooth headsets never took off the way they should despite the growing need for such a gadget amongst the “teleconferencing community”? I bought a Jabra headset a couple of years ago and it has fallen out of favor with me . Thinking back at my reasons, I decided to put them up here for those considering buying one and for those wondering why they wasted money on it! Have fun…

1. Extra Charger – I need an extra charger for the headset! As if having to go through the constant charging of on my mobile phone was not painful enough. I have extra accessories to carry around and remeber to use. What is more, when I’m charging the headset, I can’t use it to talk. So, if you remember that you have an hour long call at the last minute and your headset is out of charge, tough luck!

2. Connectivity Issues – There is no way I can connect the headset as an afterthought, once the call has started, it just wouldn’t let me activitate the bluetooth headset. So using a headset actually means, being prepared – with it charged and connected – all the time, if that is how much you use your phone, which is most of us, anyway! Not to say, if the phone runs out of charge while you are talking, there are good chances that your call gets dropped.

3. Separate Entity – This is my favorite one…a bluetooth headset comes as a separate entity that I need to track apart from the 20 other things that are essential when I’m travelling or working – car keys, security cards, identity cards, food coupons, locker keys, house keys….what not?

Why can’t the mobile phone have a headset space on it, where I can plug it in after use and it charges along with my phone? Why can’t I connect the headset with the ease of putting my phone on speaker vs. handset mode? Well, life would be too easy then, eh?

Samsung Mobile Ads – Next Is What?

Samsung appointed Aamir Khan as the brand ambassador for their mobile phones in India in March 2008. Since then the ad series has gone through a couple of revamps. The initial set of ads were for the Samsung Karoke Phone, pictured Aamir Khan singing old Hindi film songs aloud and prancing around in an apartment. It was masterminded by the creative agency, Cheil Worldwide, and ended wit the punchline, “bolti band, gana shuru”, they were cheeky at best and ineffective, at worst. 

 The new set of ads are a refreshing change and bring out the innovative, creative quality of the Samsung brand to the forefront. Aamir shines in the ads by not being the center of activity, yet delivering the punches with precision timing.  It strings three disparate scenes together, with very apt music while showcasing the availability of features like music player (in a moving train), games and camera (with flash) on the mobile. You can see the new set of ads here. Quite a good package, I must say!

Just as these ads were enticing the users, here comes Samsung with a newer set of ads, showcasing a rugged image with their Samsung Marine. Attempting to debunk their image as just a “and stylish phone”, the ad is shot in real-life outdoor locations and showcases the phone weathering water, sun and mud effectively. The ad agency is Cheil India and have launched the ad with the tagline – “One Life. Challenge It.” What I find really cheeky with this ad is, in the first screen shot at the bottom they show, “Do not try this with any other mobile phone”. Ha ha!

Anybody tried any of the Samsung phones in any of these real life situations? Is it really as rugged as the ad claims?

Airtel Special 5 Launches…

Teaser ads from Airtel that were launched as a repartee to Tata Docomo that promised an offer of 50p/min have been revealed in full – with the launch of Airtel Special 5.

A set of promising ads based on mobile usage analytics which apparently showed that most people call a close circle of about 5 people, the most. A very clever tactic to throw the attention away from the second pulse rate campaign that Tata Docomo has launched. So, without hitting them head on and pitching in with a similar offering, Airtel is attempting to woo its existing base to remain with it, by showing them – they care…good move!

However, two things don’t sort themselves out in the “special” scheme of things for me and they are:

1. Why is Airtel using children in its ads? – Have they realized that the Maddy-Vidya magic is not working anymore? Are they running out of real, adult-life ideas, thanks to “Idea”? Or are they hoping to emulate the fan following the vodafone, the pug with a girl – there for you always, ad has generated? Either way, the move from the market leader proves that when a new player enters the market,  they have to keep running, to stay in the same place.

2. If the above said publicized market research, which says that people call five people closest to them most, is actually true – then that means ARPU’s (average revenue per user) will drop even further, right? If the market research data quoted in the PR is true, that is, then what the market leader is doing is axing its golden goose, in return for Re.1/person/day that they would collect from you – you get to speak to any five people you chose in the country for just 50p/minute (local calls at 20p/min), well – probably not! But here is my logic, people who speak to their “special” people for a long time, figure out attractive plans on the best possible network, anytime and the others who are casual callers, might sign up for this plan but may or may not speak longer – so the hope that you can make up in volume what you lost in price, may not be valid. The only glimmer of hope is if they convert the heavy users…that is!

What do you think? Would love to hear from you…

Android = Google of consumer electronics OS?

First it was the Android Phone from HTC being launched by Google and then comes the news of a company called GNB launching a 7-inch netbook based off Google’s Android platform (and a Freescale iMX31 processor). You would think, thats it, but it does not stop there – Sony announces new walkman and PND for 2010 launch based off Android, T-Mobile is planning on launching new handsets based on Android and to top it all Google’s own announcement to launch 18 new handsets based on Android.

Acer, Sony Ericsson, Lenovo and the list goes on…here

Game Changer?

Has Android caused the kind of disruption in the consumer electronics operating system world as Google caused in the search engine market with a cheap, free and elegant solution and a charmingly “packaged” business model!

It does have some charm to it, it is open sourced, based on Linux kernel and provides access to all the functions of the phone to core as well as third party apps, which can help provide fast, easy and personalized services for users…

But what is the downside? Will it remain another peripheral play just like Linux vs. Windows? Probably and depends on whether any mass-uptake features are offered, whether any long term contracts get signed between major players based on Android support for their devices – however, players don’t seem to be in a hurry to commit to Android and boot Windows as per the HTC announcement (here) – “HTC will always have more Windows Mobiles than Android”…this could well be a rash comment or the vision of the world at the top?

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