Posts Tagged 'Idea Cellular'

The Idea Ad Does It Again

Just when I thought it was impossible to better the “what an idea, sirji?” ad. The creative agency Lowe Lintas does it again! Unlike the other telecom companies in India that focussed on limited and neighboring concepts of connectivity, availability, creativity they took on a larger concept of “creating change” and so far have been doing it in style and have tackled topics related to fitness, education, democracy etc… 

With the new ad around “save paper” and “prevent deforestation”, they are continuing their theme in style. However, I admire them upping the ante on creativity with this ad. It is truly fresh and refreshing and I love the punchline where they put a spin on “paid” as the hindi word for “tree” and ask the tree that has Abhishek Bachchan’s face which is about to be cut whether it is a “pre-paid” or a “post paid”. Pretty innovative!!! I will not bore you with details  – here are the videos for you to watch.

And of course, congratulations to Abhishek Bachchan and Idea Cellular on winning the award for the “Best Celebrity Endorsement of the Year” at the first edition of NDTV Tech Life Awards. Well Deserved!!!

The Walk and Talk – Idea Ad!

I must say, I’m impressed…the “idea man” is back and this time with the “walk and talk” campaign. Abhishek Bacchan appears as a doctor in the latest Idea Cellular TV commercial and has a brainwave that if talktime = walktime for people, their health scores might improve…

What is more is that it is not just digital campaign, they have an offline effort and it follows in line with their previous efforts at similar on the ground campaigns – ranging from “Participative Governance” to “Education for all”.

The effort is definitely drawing attention as well as ringing true with Indian hearts…will the service step up and deliver, please?


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