Too small an order…

…a refrain I’ve heard so often that I’m beginning to wonder whether I’m thinking too small or it is just a sales gimmick in India? It seems to be everywhere if you are the one trying to manufacture or make something- electronic toys, wooden toys, cardboard boxes, plastic games or toys. No one seems to be interested in creating a proof with you to move you to the next level, everyone wants the straight cut 10k piece order. The ones who are willing to do cut lots of corners on quality!

Is our manufacturing sector so bottom line stingy that it does not take ANY risks? How will we create a culture of innovation and entrepreneurship on such an ecosystem and mindset?

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