Whacky book launch ideas!!!

I’ve this strange quirky feeling inside me at times that wants to take the way things are done mostly and put them upside down, shake them up a bit and change how they look – while trying to achieve the same goal! It gave birth to my new venture and you will be hearing about it soon on this blog – so keep reading. But now, about book launches.

Why book launches and why this itch to revamp them? Well, I was at a large book store yesterday and frankly, quite overwhelmed by the number of books and new titles out there. More importantly, a question stood out for me – how can someone stand out in this melee? Of course, after the launch you are one amongst the crowd, so the launch is critical – so here goes the list!

5 whacky ways to do book launches:

1. Get everybody to answer a puzzle of some kind through your promotional materials that gets solved only when they get to the venue of the launch (assuming there is one!) – of course, you will need to give away prizes!

2. Get a poll going on various social networks on some relevant topic and create awareness about the book – make it interesting

3. Create a controversy (now, this is controversial, if you ask me – but I’m just throwing ideas around)

4. Do activities to get people to experience the book (don’t read it yourself, it is the tried and tested way, right?)

5. Last but not the least, get the most unconventional location possible for the launch – based on your target segment, it could be anywhere from the pizza place to beauty parlors and honestly, they will appreciate the foot falls more than the book stores!

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1 Response to “Whacky book launch ideas!!!”


  1. 1 Ruben July 22, 2013 at 2:27 pm

    Great article. I am going through some of these issues as well.
    .


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