Archive for June, 2011

Helmet tell-tales

I’ve seen too many people push their phones into the helmets to enable them to talk while driving a motorbike. It poses a lot of risks, the obvious one being of concentration but the non-obvious one being of the phone falling down and the neck acquiring a partially bent position! Wouldn’t it be a great idea if we could have phone pouches inside helmets? Much cheaper and more efficient than headsets. Can prevent accidents to the phone! What do you think?

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Whacky book launch ideas!!!

I’ve this strange quirky feeling inside me at times that wants to take the way things are done mostly and put them upside down, shake them up a bit and change how they look – while trying to achieve the same goal! It gave birth to my new venture and you will be hearing about it soon on this blog – so keep reading. But now, about book launches.

Why book launches and why this itch to revamp them? Well, I was at a large book store yesterday and frankly, quite overwhelmed by the number of books and new titles out there. More importantly, a question stood out for me – how can someone stand out in this melee? Of course, after the launch you are one amongst the crowd, so the launch is critical – so here goes the list!

5 whacky ways to do book launches:

1. Get everybody to answer a puzzle of some kind through your promotional materials that gets solved only when they get to the venue of the launch (assuming there is one!) – of course, you will need to give away prizes!

2. Get a poll going on various social networks on some relevant topic and create awareness about the book – make it interesting

3. Create a controversy (now, this is controversial, if you ask me – but I’m just throwing ideas around)

4. Do activities to get people to experience the book (don’t read it yourself, it is the tried and tested way, right?)

5. Last but not the least, get the most unconventional location possible for the launch – based on your target segment, it could be anywhere from the pizza place to beauty parlors and honestly, they will appreciate the foot falls more than the book stores!

Apartments and the private garden conundrum

My husband is a big fan of open space and gardens, so for him an apartment life feels constraining. That is when an idea struck me! I was just wondering whether in this space-starved world it would be a good idea for apartment builders to let owners occupy garden space on the terrace and plant at least certain limited variety of plants and vegetables? All for a charge, of course. Literally, a space of heaven on the roof! What do you think?

Playing with light and shadows

Recently, as I was driving on the outer ring road around noon time, I had a strange experience. I was about to move to my left on the three lane road when I realized that there was “something” on my blind spot. I steered clear. It happened again and then, once more. All this while, I didn’t have to adjust my speed or peer over my back – nothing! I saw the shadow of the vehicle and that’s what caught my eye as I was about to change lanes. The vehicle was an autorickshaw, the type used to carry goods, not people and the driver was happily tagging me.

It reminded me of another instance, where I observed a child make out all kinds of shapes and meanings from shadows and gleefully experiment with the movement of shadows! It got me thinking, there are lot of times our mind tries to tell us things as an interplay of lights and shadows, in those flashes of insights, but do we care to listen? Are we observing these subtle changes and warning signs? Especially, when there are difficult decisions to make, who and what are we listening to?


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