Technology is not the panacea – Part 1

I know the title might seem clichéd to many, but for a technophile like me who has an eye (more say an affection) for products, a cool technology seems to open up a vista of opportunities (and more dreams) that can be tapped. I had to learn it the hard way to realize that technology is not the panacea, it is only a piece of the larger puzzle that needs to be solved to create innovative solutions that create an impact in the world.

Lets take a few examples, why is the penetration of information technology, internet and computer in substantial parts of India, say vis-a-vis mobile phones, TV, Radio etc. so low?

I’ve come to believe that it has less to do with technology and more to do with “perceived need” (and I mean a need and not a benefit – very difficult to convince people living on subsistence money on the “potential benefits” of your product when all they are worried about is their day-to-day life). This is the immediate, visible, “will-break-a-habit” – kind of need and not some random “wish”. So, if internet (or any other technology for that matter) has to penetrate further we need to establish and educate people of the “need” first.

This first step of establishing a need and educating people how to “elevate their problem” through the use of technology cannot be over emphasized. Skip the first step and the coolest of technology cannot win against “traditional ways”. Do the first step right and with/without technology innovation, adoption might skyrocket. Two real examples opened up my eyes to this:

1. I realized the importance of “educating” people on their problem when I came face to face with the “perceived notions” on technology in schools. At a deep rooted level most teachers believe that technology is an “attention grabbing” technique for today’s students (and hence, at best frivolous). Very few amongst them have the exposure/experience to use technology as an aid to help the students learn and explore the world around them in innovative ways. Without the right orientation and understanding of the need for change, the best of technology aids are largely underutilized in schools and any wonder the usage of technology remains so low despite the potential benefits?

2. Recently, I came across an entrepreneur at a Tie event who is selling “clean water” to the villagers in India. In order to accomplish this, he says the major challenge for him was to educate the villagers that the water they were using was “unclean/contaminated”. They didn’t know that many of the issues being faced by them and their children like bowed legs, deformed teeth etc had to do with something like fluoride contamination in the water.

Technology (no matter how simple or low-cost) cannot by itself make someone use it, there needs to be a larger momentum for that to happen – which can only be achieved through structured & mediated educational/training interventions to help the participants “be better”, “do better” and hence, “deliver better” through the right kind of technology aids.

In the next post, I’ll talk about understanding and working with the “ethos” of the market rather than pushing a technology-based solution that you consider innovative.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s




Blog Stats

  • 28,021 hits

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 1,281 other followers

My Tweets

Error: Twitter did not respond. Please wait a few minutes and refresh this page.


%d bloggers like this: