Let the conversations begin…@coupl.in

A friend of mine from ISB, Vivek Krishna told me about this time last year that he was mulling on a startup. Our discussion veered towards his passion and it turned out to be about “passions” :). He was looking at making a platform for people to find soul mates based on their interests. And launch, he did. The site is up and running and is called coupl.in.

You might ask, what is new, there are so many matrimonial and dating sites around. Right? Wrong.

Most matrimonial website profiles are maintained and updated by parents in India and do not really give you a chance to meet the person unless it gets to a certain level and dating sites in India have not had too much success so far. At coupl.in, of course, the individual registers and it goes beyond the basics of “what you are” to “who you are” and gives you very interesting vectors to define yourself. For example, some of the things that people use is “aspirations” – “like become a millionaire” or “write blog more often” – I kinda like it, because at a large level aspirations define a person as much as what they are today or what their qualifications are, in fact, even more!

Vivek has a simple philosophy where he doesn’t charge users for login or registration etc. He lets people find and meet other interesting people and if you find a match, you pay. Many of his users are not really teenage kids looking to have fun, they are mature adults, who are lost in the stream of work and don’t have time to go out and explore the dating scene (and even if you do, seriously, what are the odds!). So, if you are single and ready to mingle or your parents are getting ready to post you on the matrimonial boards, I would suggest take coupl.in for a spin. You never know what you might find!

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