If newspapers took a break…

There was a time newspapers were as essential as milk and food. There was no other way of getting to know the goings-on in the world, otherwise. How much of it could the radio or the TV really cover? They have their music to play…right?

Come to think of it, what if newspapers decided to not do this lets fill papers with news everyday? What if they decided to only publish when there was something worthwhile to publish and what if different newspapers declared ahead of time what is “worthwhile” for them to publish. That is, on certain days you might not get to see papers at all and on other days, you might get 4-5 editions! So, editorials if there is something to write about else none at all….would that get them more attention than they currently do? Would that help increase quality? Would that help make ads much more contextual and help salvage them from the path they are going down on?

It would imply huge innovation in distribution and gearing up to do more of just-in-time stuff than the regular get-this-out-at-3am-everyday kind of publishing. Many of them are getting there with their digital strategies but the print strategy doesn’t seem to have changed at all. What do you think, time for the newspapers to take a break?

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3 Responses to “If newspapers took a break…”


  1. 1 Anoop April 4, 2010 at 4:14 pm

    Our generation would not have a problem if newspapers had only important news and had a weekly subscription of once a day, but it definitely affects the older generation, who are used to killing time reading morning news paper word by word and also lack patience and are less skilled with computers.

    Im sure the indian mentality does not suit for weekly one subscription and more only on occassions of important news.

    My mom for example does not like if I turn on the idiot box early morning to watch the news, but she would have no complaints if my dad reads a newspaper hours together in the morning..

    • 2 Sreeja Iyer April 4, 2010 at 10:16 pm

      Anoop,

      While I was mulling this idea over in my head, it crossed my mind – how about this – what if we had the daily newspaper (so that solves the logistics issue and the satisfies the older generation’s habit) but only now, it was no longer “regular”. What if there are 10 screaming headlines someday but no editorials and no headlines one day, just pure thought process? Why should there be a “headline” if there was nothing “major” to report about? Why not have multiple “first pages” if there were lots of things to report about? Why not have multiple editorials someday and not have any another day (all depending on the circumstances)? Let them maintain “regularness” in their jokes, comic strips, supplements and crosswords, I’ve nothing against any of them. What say, liberating, no?

      Sreeja


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