Has the mainstream media tweeted too early?

In the recent past I have seen 3 different “editorial-like” posts in the mainstream media (read – newspapers) about twitter and to think that less than 120K Indian’s are tweeting, yet. Is the mainstream media disconnected with the Indian reality and just aping the hype in the western media? To begin with all the articles assumed knowledge of this phenomena and were not educational, to say the least.

Media can definitely act as harbingers of change, but the mechanism to approach it is definitely by briniging the people on board and not just pushing it down the public’s throat, especially when most are either not aware of the phenomena, or have not bought into it, yet. The questions media needs to ask itself is that when an onslaught of new technology – ranging from online presence, blogging, social media and now twitter – comes up what kind of measures do I adopt to get the public onboard, do I have a mechanism to gauge the depth of adoption possible, will my reader identify with this, what role can we play to encourage adoption?

This is going to happen – today with twitter and tomorrow with something else – with the newer technology products, and the better the mainstream media is prepared with a strategy and plan of action, the more beneficial it is for the readers. Not to forget, this nation is still largely influenced by traditional media – TV, newspapers – what with even Google advertising in newspapers in tier II cities, it is sufficient acknowledgement of the fact.

So, what do you think – on twitter or not? why would you get on? I hope one of the reasons is not because the mainstream media is raving about it!

Advertisements

0 Responses to “Has the mainstream media tweeted too early?”



  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s




Blog Stats

  • 27,421 hits

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 1,280 other followers


%d bloggers like this: