The Walk and Talk – Idea Ad!

I must say, I’m impressed…the “idea man” is back and this time with the “walk and talk” campaign. Abhishek Bacchan appears as a doctor in the latest Idea Cellular TV commercial and has a brainwave that if talktime = walktime for people, their health scores might improve…

What is more is that it is not just digital campaign, they have an offline effort and it follows in line with their previous efforts at similar on the ground campaigns – ranging from “Participative Governance” to “Education for all”.

The effort is definitely drawing attention as well as ringing true with Indian hearts…will the service step up and deliver, please?

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