US Vs. India – Internet Usage Statistics

US has about 73% penetration which accounts for about 247 million internet users, which is about 3.5x India’s Internet users, accounting for less than 6% penetration of the population.

US has about 73 million broadband users, which is about 15x of India’s broadband users in 2008, which is less than 10% penetration of the internet population compared to the US broadband penetration of the internet users, which is 30% – (source).

Now, what the statistics above points out is – potential and opportunity (of course) but also the fact that dropping technology amidst a large population is not going to be a self fulfilling prophecy – not in India, not anywhere else in the developing world.

What the technology delivers should solve a genuine problem for the masses (like a mobile phone did for communication) for them to chose paying for a internet, broadband or value added service over a higher end commodity purchase/upgrade or a service for the household. A couple of such services could range from education (giving an edge to the next generation is definitely a big pull), to enhanced access to distribution channels/customers (reducing middle man for product/service sales), availability of critical information/services (live commodity prices/remote health care services). All of these have been happening on a small scale in various pockets of India and have helped drive home the impact of technology usage to the masses. What is required is for them to go large scale and start showing results in increased internet and broadband penetration.

Skeptics might ask, what is it about adopting technology? Why can’t I just stay the way I’m? Why should the masses adopt technology? I’m sorry, there is bad news. The world has moved on, the power is moving to the individuals and the medium happens to be the internet. Today, it is like asking why should I learn to read and write back in the 60’s or 70’s in India? You are letting go off the power that comes associated with being able to take control of your life, access information real time, access market and research information that would not be available to you except if you had devoured a well-stocked and updated world library and could mimic the search engine to spit out the results precisely when asked for it, not to mention all the organizing and sharing capabilities in social media.

Well, there is no either or here…it has to happen, the slowness of the speed of adoption is opportunity on the table.

Advertisements

0 Responses to “US Vs. India – Internet Usage Statistics”



  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s




Blog Stats

  • 27,421 hits

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 1,280 other followers


%d bloggers like this: